Services

The most effective public relations campaigns are fully integrated—seamless with marketing, sales and advertising efforts and visible in all mediums. To generate the highest impact, we offer the following core services, among others.

• Global Media Relations
• Openings & Launches
• Media Tours & Visiting Journalist Programs
• Brand Alliances
• Special Events
• Digital & Social Media
• Influencer Campaigns

Global Media Relations

Media relations is what we do—exceptionally well. We have established relationships with top-performing media, and we understand the importance of feature coverage (print, online, broadcast) in conveying our clients’ key messages. To drive continuous coverage, connections and creativity are paramount, as is a streamlined and aggressive news bureau that can make headlines with cross-market appeal.

To support clients looking for coverage outside of North America, we have the resources—and language proficiencies—to promote your brand on a global scale. Our clients attract international attention, and so we’re regularly in contact with key editors around the world. As a result, our database and services reach lucrative markets like Canada, the UK, Russia, France, Japan, Korea, Brazil, Australia and the UAE.

• Media database creation
• Regional, national, international media relations support
• Proactive/reactive media outreach (print, digital and broadcast)
• Press release, round-up and trend series development
• Feature coverage on and off travel pages
• Industry awards lists

Openings & Launches

In hospitality, first impressions are everything. Openings and launches often set the tone for coverage—and success—to come, which is why its essential to get the strategy and PR mix right from day one. Whether we are leveraging the legacy of a parent brand or starting from scratch, we can ensure roll out timing is optimal and in sync with opening schedule.

We open new and newly renovated properties every year and we are confident in our ability to build the anticipation, open with a bang, and then continue the momentum and interest well after the doors have opened. We have you covered on all levels and in all markets—we are skilled at getting buy in from the local community and establishing a foundation for global recognition. The right mix of tactics are crucial to the opening success, and we can help you execute more than just opening coverage.

• Press kit and image library development
• Photo, web and collateral direction
• Media strategy and negotiation of first features
• Executive media training
• Pre-opening tours and media events
• Opening events
• Property and product integration

Media Tours &
Visiting Journalist Programs

Seeing is believing. A firsthand experience—with a property or a brand executive—is one of the most effective ways to obtain influential media coverage. One to one interaction fosters long-term relationships, and perhaps more importantly, ongoing endorsement.

Each year, we coordinate hundreds of site tours and overnight stays, showcasing our properties and products to the world's top writers. Crucial to the success of our media tours and VJPs is our adherence to strict program guidelines that ensure only the best media are entertained...and that they are held accountable when it comes to producing.

• Media round tables
• Multi-city media tours
• Aggressive Visiting Journalist Programs (group & individual)
• Help leveraging airline partners
• Custom trip itineraries
• Post-interaction follow up

Brand Alliances

To reach consumers where they live, work and play, it's sometimes necessary to go join forces. On an ongoing basis, we explore and secure targeted promotion & partnership opportunities, aligning clients with like-minded brands and organizations so as to tap into new sectors of potential customers.

We would leverage our media, influencer, and retail contacts, setting up introductory meetings for your team with brand decision makers to explore mutually beneficial opportunities.

• In-store POS promotions
• Catalog integration and shoots
• Customized product design
• Event integration
• Trip/product giveaways
• Direct-to-consumer cooperative marketing

Special Events

Special events generate buzz and make a major impact. The Brandman Agency is experienced in event production and management, having executed events on behalf of all of our clients in a number of cities, including Los Angeles, New York, San Francisco, Atlanta, Chicago, Washington D.C., Miami, Dallas, Toronto and Vancouver. Our teams are skilled at small and large event conception and can help you to manage budgets and source vendors when outside support is needed.

• Invite creation & distribution
• Gift / press kit assembly
• Speech and presentation writing
• Venue sourcing
• Venue décor, A/V needs
• F&B sourcing and set up
• Event photography
• Post-event follow up
• Red-carpet management

Digital & Social Media

The world is constantly evolving — arguably now more than ever — and maintaining a brand online has become as essential as its service or product. From Twitter's conversations and revolutions to Facebook's database (larger than most countries) to Yelp! reviews, people are talking. The days of traditional, one-way communication from a brand to its public are gone, replaced by open discussion where the good and the bad are visible for the world to see.

That's why we've put a new focus on digital and social medias. Through user experience and experiential web design, we transform websites into interactive vehicles to motivate action, and with creative strategies and channel development, we create loyal follower bases of thousands who become brand ambassadors.

• User Experience & Interface Design
• Email Campaigns & Newsletters
• Brand Development
• Social Media Strategy & Playbook
• Social Channel Development
• Search Engine Optimization (SEO)

Influencer Campaigns

When it comes to the business of PR, sometimes it's not what you know, it's who you know. To build buzz and establish our brands in the right industry circles—not to mention connect our clients with potential new customers—we construct creative campaigns that leverage tastemakers and their influence. Such organic campaigns affect your business at the core, and allow brands to tap into a realm that cannot be reached with traditional media.

Being a client of The Brandman Agency affords access to many of the most influential and interesting people in New York, and in key cities like London, LA, Miami & Sydney. Not just in the hospitality world, but also those who helm likeminded fashion, retail, and culinary brands, any of which could help you reach your goals in the long run.

• Influencer identification
• High-level introductions
• Multi-market influencer event series
• Social media promotion
• Custom micro-sites
• Results monitoring