Why Content Is King (and Queen)
by Melanie Brandman | July 17, 2017
So, I have something to confess…
I’ve chosen hotels based solely on their Instagram accounts. Crisp, beautiful photos? Clever point of view? Curated and rich landscapes? I’m there.
But chances are, you’ve done the same thing.
THE BRANDMAN AGENCY APPOINTS TANYA BLUM AS DIRECTOR OF DIGITAL STRATEGY
July 15, 2017
The Brandman Agency is delighted to announce the appointment of Tanya Blum as Director of Digital Strategy. In this leadership role, Blum will be responsible for developing programming through social media, content strategy and production, website optimization, technology and maximizing influencer relations. As a photographer, filmmaker and technology expert she will help grow business by creating a digital experience for The Brandman Agency’s global offices and their clients.
Read More →Summer Travel Trends of 2017
June 13, 2017
Portuguese Summer
Summer in Europe never goes out of style, but every year we tend to find a new nook du jour. Appearing in just about every destination must list this year, the Iberian country is our pick for an Old World Mediterranean escape. If you’re planning a couples’ retreat, a getaway with friends or packing up the family, head over to Pine Cliffs, A Luxury Collection Resort which enjoys a spectacular, unrivalled location in southern Portugal, overlooking the magnificent cliffs and beaches of the Algarve coastline
Instagram to the 10th Power
The premier photo-sharing social platform is not showing signs of losing popularity any time soon as it consistently is evolving to offer users new ways to display their memories. One of the latest added features comes in the form of slideshows, which allow you to share up to 10 photos in a single post, you can even custom edit/filter each shot that make your mini albums even more dynamic. The beauty of the slideshow is that (hopefully) your contacts won’t flood your feed with tons of back-to-back posts, and will get there fix in one swoop.
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The Real Power of Influencers
April 11, 2017
Everyone has influence.
Certain people may have wider circles than others, but the choice someone makes when they follow you—or when you follow them—speaks volumes. Following someone proclaims, You are now part of my tribe, and I care about what you care about.
That person has credibility. When they speak, post, or recommend a product or place, you listen. This explains why influencers have become so valuable. Relationships matter. But along with this huge new world comes many questions, pitfalls, and debates.
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Congratulations to our Founder & CEO Melanie Brandman
February 22, 2017
On Tuesday, February 21st, 2017, our Founder & CEO Melanie Brandman was awarded the Winthrop W. Grice Lifetime Achievement Award for Public Relations at the Adrian Awards Gala, the industry’s most celebrated event in New York City. Presented by the Hospitality Sales & Marketing Association (HSMAI), the Adrian Awards celebrated the many great achievements in the hospitality industry honoring outstanding entries in the 2016 HSMAI Adrian Awards competition. This multifaceted-event celebrates lifetime achievement; award-winning approaches to advertising, public relations, and digital marketing; and the teams that make it all happen.
We are proud to share Melanie’s triumphant win for her lifetime of achievements in public relations and many more to come.
Melanie Brandman’s tribute video can be viewed below.
Where Do We Go From Here?
by Melanie Brandman | January 5, 2017
We are living in a 360-degree world. As consumers are bombarded at every angle with the latest experiences, destinations, and opportunities, how can one single company or brand stand out in 2017? The first order of business is to stand up and identify trends on the horizon in this constantly evolving industry.
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