Belmond
Supported prestigious hotel brand for 10 years, overseeing 10 successful reopenings and numerous corporate initiatives
Objective
The legacy London-based hotel brand, known for its luxury properties worldwide, looked to support its growth strategy and increase awareness of its corporate name in North America.
Strategy
Secure coverage that included individual property and umbrella brand messages with creative program development, visiting journalist programs and executive media tours.
Results
Maintained (and grown) relationship with Belmond over the past 10 years, overseeing 10 successful hotel reopenings for the brand and creating numerous unique branding initiatives (8 media events and 120+ individual media visits to properties in 2012) and programs along the way to continue to support and garner coverage for these iconic properties around the world.
