Los Angeles Tourism & Convention Board
Secured over $10 million in earned media, helping the city set a record 41.4 million visitors in 2012
Situation
Paint a compelling picture of the Los Angeles travel experience via television coverage, increasing destination awareness and — ultimately — domestic visitation.
Actions
Secure broadcast opportunities — with authentic and timely pitch angles — to showcase the city and its various attractions and tourism-driven programs (dineLA, Car Free LA, LA Award Season, and LA Museum Season) on local, regional and national news and national television shows.
Results
Since beginning our work with the LA Tourism Board in 2012, The Brandman Agency has:
-Secured 80 local and regional segments: FOX 11 “Good Day LA,” NBC 4 “Today in LA,” ABC 7 “Food Coach,” KCAL 9 “Dine on a Dime,” KTLA Weekend News, FOX 5 San Diego, and more
-Negotiated national broadcast integrations for LA on the TODAY Show and The Bachelorette
-Negotiated a broadcast partnership with LA-based Entertainment Reporter Sam Rubin to showcase LA as the home of Awards Season across the CW Network affiliates in key regional markets (New York, Chicago, Seattle, Sacramento, San Diego, and Denver)
-Coverage instrumental in helping the City of Angels set a record 42.2 million visitors in 2013—a 4.5% increase since beginning our work with LA Tourism in 2012
