Yabu Pushelberg
Secured 36 profile pieces in the last 12 months with feature coverage up 261% since 2009
Objective
Insert design firm into the public and industry conversations, making them a household
name in interior design—on a global scale.
Strategy
Rolling calendar of profile coverage, tastemaker events in their spaces, and aggressive international outreach. Leverage individual projects (and A-list media coverage) to help owners obtain spots on coveted influencer and award lists.
Results
In 2012, combined efforts have reached well over 71 million consumers, resulting in more than $2,011,000 in estimated AVE. Averaging 10 feature stories per month. Success beyond the scope of design trade awards: firm on Town & Country’s “101 People You Must Meet,” Conde Nast Traveler’s “Hot Interior Designers,” Interior Design “Giants: #3 Most Admired Firm” and Elle Decor “A List”.
